To the extent we taste a drop of love for Krishna, to that extent we feel happiness and a compassion, where it's painful to see anyone without that. And a devotee has no false ego, to impose something on others. A devotee sees that this is the true potential within all people. A devotee wants to remind us of what we have forgotten that we're all part of Krishna and that loving service to Krishna is our dharma, our Sanatan dharma. And in this age of Kali, simply by taking shelter of Krishna, through the chanting of his names, that love is awakened but yet, practically no one was taking this message seriously, everyone was so distracted, distracted by scholarship, distracted by the pursuit of wealth and followers and even happy people were trying to just protect their ever changing fleeting happiness and people who realized the sufferings that are imminent in this world, they were striving for impersonal liberation.