this New Year's Day, is in truth an opportunity to commit ourselves to making that commitment every day. Otherwise, time will steal it away. Sometimes when we begin our endeavours on the path of bhakti or whatever it may be, we're very enthusiastic because it's new and it's meaningful and it's fresh. But as time passes, we start taking what we once considered so rare, unique and sacred, we take them to be relatively ordinary and when we lose our scope of the sacredness of what has been given to us by Krishna, by God, then what happens is we become very distracted by other things which really don't mean much of anything, just passing flickering little pleasures. They come and they go, we have a mental misconception that they're giving us pleasure, but then it's gone. Unless we appreciate the sacredness of the gifts of bhakti, they will be distracted by all of these other things. ‘kali-kāle nāma-rūpe kṛṣṇa-avatāra,’ ‘golokera prema-dhana, hari-nāma-saṅkīrtana’ The Supreme Lord has descended into names. Radha Krishna have descended in their Divine Names. How sacred is that? All the wealth and power and fame in this entire world we cannot take with us at the time of death but if we could chant Radharani or Krishna’s names even once sincerely and take shelter, that one moment of seeking shelter of the sound vibration can liberate us forever.