Just like if a man is tremendously seeking the pleasure of a women or a woman is seeking too much the pleasure of a man due to uncontrolled mind and senses, sometimes just the thought of her name or a side of a picture gives some little excuse to think ‘oh! Some pleasure’ it’s not the real pleasure. But because there is such a deep attachment of the real pleasure some little tiny excuse which really is nothing at all seems to give some relief. In a similar way we are so much longing to reunited with Krishna and find the bliss of Krishna consciousness, we are so much pleasure seekers by nature as spirit souls’, part of God who is the reservoir of all pleasure even the foolish illusory objects of pain which apparently give a tiny idea of pleasure to the mind or senses, we become so much attached to it. We have to hold on to something, if we can’t find the real thing, we will attached our self to any little excuse which has any semblance of the real thing that is Maya.