This week on TheStartup.com show, startup experts Brian Church and Les Stouder chat with Sean Sheppard and Andrew Goldner of GrowthX. Forget what you thought you knew about sales, these two fan favorites have a lot to share on the topic. Crowdfunding expert John Maddox also returns for another installment of our 12-part series on crowdfunding.
Highlights to look forward to in this week's podcast:
- Did you know that your pitch video is one of the most important components of your crowdfunding campaign? Expert John Maddox gives some helpful tips. Spoiler Alert! Keep your video 2-3 minutes long.
- 70% of funded companies fail and 80% of the reasons why have to do with market dynamics and people dynamics, not the product dynamics. Take a deeper dive into what this means for execution.
- The role of market development in your organization is an important one. Sean Sheppard and Andrew Goldner list off several attributes your next renaissance rep should have.
Do you have a question you'd like answered by Brian and Les on a future podcast? E-mail us at les@thestartup.com
