Starting this week, I am including a new feature: preview of the episodes that will be released in the current week. Our guests for this week include:
Rajeshwari Victor, Professor of Marketing at XLRI and Author of My Life, My Choices (Episode 19). Rajeshwari gives some useful insights on the marketing and distribution challenges in book publishing and how a marketing plan can overcome some of them.
Dr. Satish Deodhar (episode 20) author of the bestselling book Day To Day Economics. He tells us how his book got featured in the Bollywood film Two States, and also his interest in archaeology and history.
Dr. V Raghunathan (episode 21) is a former business school professor turned Banker and now a CEO of a nonprofit foundation. He is the author of 14 books, many of which are bestsellers such as Ganesha on the Dashboard and Mathematics, Locks and Mahabharata.
