This week, we chat with Tessa Davel, copywriter @ Aqua. Tessa brings the trend of content shock to the table, and stresses that brands need to be brave and bold with their messaging. We discuss the benefits of being controversial and the parameters in which a controversial approach can actually work. We also explore the rise of new platforms and new forms of content and how we can approach these going forward. Sinead even lets Dan sell you all on snapchat. This episode is light, fun and interesting!!
Tool of the Week: EmojiTracker
The Brave Ideas Podcast is all about bringing to light fresh perspectives in the realm of digital and advertising, as percieved by the employees of Aqua Group companies (Aqua, Basetwo, Applogix & Cerebra) and the Wunderman global network. Hosted by Dan Herman and Sinead Dennis, this podcast offers listeners learning and insights from some of Africa's most exciting marketing minds.
Hosted By: Dan Herman & Sinead Dennis
Special Guest: Tessa Davel
Music and Producer: Matthew Klawansky
Art Direction: Hannah Hughes & Eras Gous
Social Media: JP Sing
