In this week's episode, Theo Ferreira, Executive Creative Director @ Aqua, shares with us his perspectives on purpose-driven work, examples of which were among some of them most recognised pieces of work at the Cannes Festival of Creativity. Theo shares with us examples from top brands such as Volvo and Proctor & Gamble, as well as an example from MTN, one of Aqua's Blue-Chip clients. We discuss the role that purpose-driven work can play in driving brand love for top brands, while also making a tangible impact on society. A powerful conversation with one of South Africa's top creative minds. Don't miss it.
Tool of the Week: Thunderclap
The Brave Ideas Podcast is all about bringing to light fresh perspectives in the realm of digital and advertising, as percieved by the employees of Aqua Group companies (Aqua, Basetwo, Applogix & Cerebra) and the Wunderman global network. Hosted by Dan Herman and Sinead Dennis, this podcast offers listeners learning and insights from some of Africa's most exciting marketing minds.
Hosted By: Dan Herman & Sinead Dennis
Special Guest: Theo Ferreira
Music and Producer: Matthew Klawansky
Art Direction: Eras Gous
Social Media: JP Sing
