In this episode, we chat to Vanessa Reid, Senior User Experience Analyst @ Aqua, about the importance of user centricity. We discuss how brands are responding to a more demanding user through experiences that position them as the hero in both the online and offline space. We also explore Aqua's approach towards this sort of engagement.
Tool of the week: Lithium
The Brave Ideas Podcast is all about bringing to light fresh perspectives in the realm of digital and advertising, as percieved by the employees of Aqua Group companies (Aqua, Basetwo, Applogix & Cerebra) and the Wunderman global network. Hosted by Dan Herman and Sinead Dennis, this podcast offers listeners learning and insights from some of Africa's most exciting marketing minds.
Hosted By: Dan Herman & Sinead Dennis
Special Guest: Vanessa Reid
Music and Producer: Matthew Klawansky
Art Direction: Rory MacRobert and Hannah Hughes
Social Media: JP Sing
