We get into a great discussion with Nicola van der Meulen, Head of Media @ Aqua, about Programmatic Advertising, which is a new form of media buying that automates placements through artificial intelligence as opposed to relying on people to do the same job. We discuss the role that people can play in light of this changing technology. The conversation then segues into a discussion about new technologies and how we can inspire clients to be brave in terms of experimenting with this technology. A stimulating discussion with real outcomes.
Trending innovation: Instagram Ads
Hosted By: Dan Herman & Esther Mcgeer
Special Guest: Nicola van der Meulen
Music and Producer: Matthew Klawansky
Art Direction: Lance Hulley
Social Media: Aqua Social Team
