We talk to Mpho Maseko, Chief Marketing Officer at Wunderman South Africa, about how the worlds of broadcast marketing and the personalised worlds of digital and CRM are intersecting to create more meaningful opportunities for brand storytelling. We explore ways in which brand owners and agencies can come together to bridge the gap between these two worlds to evolve brands and tell authentic stories.
For more information, visit aquaonline.com/braveideaspodcast
