In this controversial episode, we talk to Rory MacRobert, Creative Director @ Aqua, about the distinction that exists between creative advertising and effective advertising, and what agencies need to do to balance out the pressures of client demands and creative egos. Our conversation explores the challenge of maintaining an artist's mindset in an environment where clients are expecting advertising that delivers meaningful results, and what can be done to drive a balanced mindset in agencies, which have moved towards being far more dominated by artistic agendas. We discuss the initiatives that Rory has introduced into Aqua in order to achieve this mindset. An exciting and revealing podcast.
For more information, visit aquaonline.com/braveideaspodcast
