This week, we talk to Sabelo Khanyile, a digital marketer, about the rise of smartphones in Africa. We discuss opportunities for brands to take advantage of the growing proliferation of smartphones on the continent, but also get into a robust debate about whether it is okay to begin ignoring feature phones on the continent.
References:
- Cell Phones in Africa: Communication Lifeline
- Mobile Africa 2015: African phone use decoded
- In High-Growth Countries, Reaching People Based on How they Connect
The Brave Ideas Podcast is all about bringing to light exciting new ideas in the realm of digital and advertising, as percieved by the employees of Aqua, South Africa's largest digital agency. Hosted by Dan Herman and Verushen Reddy, this podcast offers listeners learning and insights from some of South Africa's most exciting marketing minds.
Hosted By: Dan Herman & Verushen Reddy
Special Guest: Sabelo Khanyile
Music and Producer: Matthew Klawansky
Art Direction: Eras Gous
For more information about this podcast, e-mail braveideas@aquaonline.com
