We talk to Mel Edwards, CEO of Wunderman EMEA, about how agencies and clients need to respond to the two-way dialogue that now exists between brands and consumers. We learn about real-time marketing, we delve into how data has fundamentally changed the way we engage with our customers, and we explore how businesses are now transforming to meet the needs of this transforming landscape. Finally, we talk about what it means to be an ‘Agency for a digital age’.
Find out more about Mel Edwards
Tool of the Week: Percolate
The Brave Ideas Podcast is all about bringing to light exciting new ideas in the realm of digital and advertising, as percieved by the employees of Aqua Group companies (Aqua, Basetwo, Applogix & Cerebra) and the Wunderman global network. Hosted by Dan Herman and Verushen Reddy, this podcast offers listeners learning and insights from some of Africa's most exciting marketing minds.
Hosted By: Dan Herman & Verushen Reddy
Special Guest: Mel Edwards
Music and Producer: Matthew Klawansky
Art Direction: Eras Gous & Ernst van der Merwe
