This week, we talk to Tim McGeer, Data Analyst @ Aqua, about performance analytics in sports. We talk about how the Germany National Team utilised big data as a key means to support their victorious 2014 World Cup campaign. We explore how this smart use of data is being utilised by brands and sports team to reach the “moneyball moment” of marketing, and discuss as to how this mentality can applied in the work that we do in Aqua. A great listen for all the sports fans among us!
Tool of the week: The Pomodoro Technique
The Brave Ideas Podcast is all about bringing to light exciting new ideas in the realm of digital and advertising, as percieved by the employees of Aqua Group companies (Aqua, Basetwo, Applogix & Cerebra) and the Wunderman global network. Hosted by Dan Herman and Sinead Dennis, this podcast offers listeners learning and insights from some of Africa's most exciting marketing minds.
Hosted By: Dan Herman & Sinead Dennis
Special Guest: Tim Mcgeer
Music and Producer: Matthew Klawansky
Art Direction: Eras Gous & Tanya Reyneke
