Adding new applications in a data center has become highly complex thanks to routing paths set-up to provide connectivity/reach of Layer 4-7 network services and their associated configuration and policy set-up for specific applications. Then, once the application is operational it’s hard to virtualize it and move it via v-motion while keeping set-up and policies intact especially routing paths. This is a difficult problem riddled with complexity and associated cross-administrative operational cost limiting the number of applications that can be virtualized. A fundamental new approach to networking is needed to solve this and Cisco has been thinking about it for some time now. In this Lippis Report podcast I talk with Gary Kinghorn Product Marketing Manager Data Center Solutions Marketing at Cisco Systems as we discuss Cisco’s Unified Network Services strategy.