Many business thought leaders in financial services and retail are exploring how best to leverage their branch assets to up and cross sell customers while improving the branch office experience. These thought leaders are collectively thinking in terms of Intelligent Branch solutons, which from a real estate and staffing point of view is a smaller footprint but rich in IT. Bruce Mazza, Director of Branch Solutions and Tony Kleckner Practice Leader for Financial Services both of Avaya join me to discuss what I call Branch 2.0 and how it addresses and solves the main concerns of retail and banking executives.