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Almost everyone in the world makes the ego-centric, which is the error of thinking, often subconsciously, that the world is all about you. That you are, in essence, the “center of the universe.” Whether people think this consciously or not, it manifests itself in the way they behave.
The mistake that this causes in sales and raising money from investors, is that you spend time making assumptions that the potential investor or customer is interested in the same things you are, instead of gathering data about what the other person is really interested in, and what is most important to them.
Learn how to see the world through the wants and desires of those around you, to be able to exert more influence, sell better, and far more effectively raise money, on this episode of the Tai Lopez Show!
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