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Like every great fight movie reminds us, failure only happens when you stop getting up. And while entrepreneurship may look easy on social media, every entrepreneur faces adversity. For Josh Forti, his big hiccup came at the end of 2016 when he and his business partner put on a disastrous webinar. 999 of their followers logged in, yet they sold just ONE program—and received an onslaught of angry emails. How did Josh bounce back from this knockout punch? How did he earn back the trust of his followers and live to fight another day? Josh is a personal branding expert and founder of Josh Forti Consulting. With experience growing an Instagram following of several million and a Facebook group of 35K members, Josh helps entrepreneurs grow an audience and market through social media. Today, he joins me to explain how he got into the social media game and why you shouldn’t wait until you have thousands of followers to monetize. Josh also shares advice on leveraging content creation to boost sales and designing systems with the end in mind. We get real about overcoming adversity as an entrepreneur, and Josh describes how he came back from that devastating webinar. Listen in for insight around owning up to your mistakes and doing what it takes to win your clients back! Topics Covered Why I’m not a fan of the phrase ‘fail forward’ How Josh got into the social media game Josh’s insight on when to monetize on social Leveraging content creation to boost sales How to design a system with the end in mind Josh’s disastrous webinar at the end of 2016 How Josh earned back his follower’s trust Why failure only happens when you give up Overcoming adversity as an entrepreneur Connect with David David Kurz 360: https://davidkurz360.com/ David on LinkedIn: https://www.linkedin.com/in/kurzdavid/ David on Facebook: https://www.facebook.com/davidakurz David on Twitter: https://twitter.com/DavidAdamKurz David on YouTube: https://www.youtube.com/channel/UCecJUBu316jIlXuTueXcd_w David on Instagram: https://www.instagram.com/davidadamkurz/?hl=en Books by David: https://www.amazon.com/s/ref=dp_byline_sr_book_1?ie=UTF8&text=David+Adam+Kurz&search-alias=books&field-author=David+Adam+Kurz&sort=relevancerank Resources Josh Forti Consulting: https://www.joshforti.com/optin-17502362 Josh on Facebook: https://www.facebook.com/joshforti/ Josh on Twitter: https://twitter.com/joshforti?lang=en Josh on Instagram: https://www.instagram.com/joshforti/?hl=en Real Talk Conference 2019: https://www.realtalkcon.com/ Russell Brunson: http://www.russellbrunson.com/hi Think Different Theory Podcast: https://thinkdifferenttheory.com/listen/ Gary Vaynerchuk: https://www.garyvaynerchuk.com/ Howard Tager on LinkedIn: https://www.linkedin.com/in/howardtager/