On the latest episode of Now, Appalachia, Eliot interviews journalist and author Dan Klefstad about his latest book DIY BOOK PROMO: HOW TO FIND READERS WITHOUT SPENDING MONEY. On the latest episode of Now, Appalachia, Eliot interviews journalist and author Dan Kelfstad about his new book DIY BOOK PROMO: HOW TO FIND READERS WITHOUT SPENDING MONEY. Dan is a longtime radio host and newscaster. His latest book helps his fellow authors find readers without spending money. It’s based on lessons from the campaign for his novel, Fiona’s Guardians, plus his broadcasting career. Dan will speak about his unique approach to book marketing this July at the Imaginarium Convention in Louisville, Kentucky, not far from his home.