Episode 30 of Hardware Startups with Fexingo tackles one of the most overlooked engineering challenges in connected devices: cables. Lucas and Luna explore why USB-C hasn't fixed the mess of chargers, data cables, and proprietary connectors that trip up hardware startups. They break down the physics of cable design — gauge, shielding, and power delivery — and explain why even a 10-cent difference in components can make or break a product's reliability. Drawing on examples from the early iPhone charging fiasco to the EU's push for universal ports, they show how startups can turn cable complexity into a competitive advantage. The episode also covers how to spec cables for manufacturing, avoid counterfeit certification marks, and when to include a cable in the box versus selling it separately. A practical deep dive for anyone building hardware that plugs into the real world.
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