In this episode of Hardware Startups with Fexingo, Lucas and Luna examine why many hardware startups are choosing trade secrets and speed-to-market over traditional patents. Using the case of Pebble, which spent years defending patents while competitors copied its designs, they explore the strategic trade-offs. They also discuss how companies like Apple and Dyson have used defensibility through supply chain control and brand moats. The episode covers the cost of patent litigation for startups, the rise of defensive patent aggregators like LOT Network, and why some VCs now view patents as a liability. Listeners learn one concrete framework: if you cannot afford to enforce a patent, it is not an asset.
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