In this episode, Lucas and Luna explore how Zapier turned a simple no-code automation idea into a $5 billion business powering over 6,000 integrations. They break down Wade Foster's founding story, the clever API strategy that made Zapier a middleware for the rest of us, and the surprising economics of a product that connects everything from Slack to Salesforce. Plus, a look at how Zapier's 'eat your own dog food' culture kept them lean through the 2022 SaaS correction and why their affiliate-driven growth model still works when ad costs are soaring. If you've ever wondered how the glue holding modern SaaS together makes money, this one's for you.
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