In this episode of Video Marketing with Fexingo, Lucas and Luna explore why adding transcripts to your video content can dramatically improve SEO, accessibility, and audience retention. They break down how search engines crawl text but not audio, share a case study of a B2B company that saw a 40 percent increase in organic traffic after transcribing all their videos, and explain the best workflow for repurposing transcripts into blog posts, social snippets, and show notes. Lucas also reveals a surprising stat: over 80 percent of video views happen with the sound off, making transcripts essential for viewers on mute. Luna challenges whether auto-generated transcripts are good enough, and Lucas shares tips for editing them for clarity and keyword optimization. If you're a marketer looking to get more mileage from every video you produce, this episode is packed with actionable advice.
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