In this episode of The Book More Show, I sit down with Jeff Klein to explore his remarkable transition from Hollywood to becoming a professional speaker. Jeff shares the story behind his "30 Seconds to Success" brand, revealing how his background in film and advertising uniquely positioned him to master the art of communication and networking.
We dive into the strategic approach of speaking engagements as a powerful business tool. Jeff explains how he evolved from occasional talks to a structured speaking strategy, highlighting the importance of consistent messaging across platforms and positioning oneself as a paid professional.
The conversation uncovers the nuances of creating tiered offerings and building an engaged audience. We discuss the value of targeting specific professional groups, such as realtors and financial advisors, and the critical role of developing a robust email list for business growth.
Throughout our discussion, Jeff provides practical insights into navigating the speaking circuit, from pricing books effectively to leveraging partnerships.
SHOW HIGHLIGHTS
- In the episode, I discuss with Jeff Klein the strategic use of public speaking as a tool for business promotion and audience engagement, emphasizing its potential for turning speaking engagements into business opportunities.
- Jeff shares his journey from the film and advertising industries to public speaking, detailing how he developed the "30 Seconds to Success" brand through networking and consistent messaging.
- We explore the psychology of book pricing and how setting a strategic price point at speaking events can enhance perceived value and position oneself as a paid professional.
- The conversation highlights the shift from occasional speaking gigs to a structured, strategic approach that can generate leads and maximize reach, especially during the transition from in-person to virtual platforms.
- Jeff discusses creating tiered offerings, ranging from entry-level products to premium services, to effectively capture and engage a wider audience through speaking engagements.
- We address the importance of building a robust email list for sustaining growth and maintaining future prospects, emphasizing targeted speaking and the power of partnerships.
- The episode covers strategies for targeting specific audiences, like realtors and financial advisors, and leveraging existing connections to expand speaking opportunities.
- We caution against expensive programs that promise quick success and stress the value of building a speaking career through practical experience and structured efforts.
- He shares insights on how public speaking can serve as a primary marketing tool, providing a practical blueprint for professionals to elevate their profiles without relying on false promises.
- The episode concludes with a discussion on maximizing value through partnerships and encourages listeners to engage with resources that align with their needs, with an invitation to explore future episodes.
Show notes & video: 90minutebooks.com/podcast/190
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