In this episode, Bob 'n Joyce share how the use of guided imagery helped kick off a profound culture shift in the Hannaford Supermarkets of New England.
They discuss:
a specific script of a guided imagery they used with large groups of food retailers to initiate the co-creation of a vision introduced by the new CEO
Talk about how a radical method worked and why the CEO was bold enough to give it a try
How the use of large groups of up to 350 people managed to be productive and galvanizing (involving over 2500 people!)
