Building a business that lasts starts with building a culture that matters.
In this episode of Building Texas Business, I sit down with Andy Weiner, CEO and Founder of RockStep Capital, to talk about what it takes to create and sustain a truly fierce company culture. From his family’s early retail ventures to leading a national real estate investment firm with more than 9.7 million square feet under management, Andy has learned that success depends not just on smart deals but on shared values and disciplined behaviors.
Andy reveals how his team lives by 25 guiding principles called “RockSteps,” specific behaviors that define how they respond, collaborate, and lead every day. With rituals like their weekly “RockStep of the Week” call and a focus on accountability, responsiveness, and family-first priorities, he has built an organization where integrity and energy drive performance.
We also discuss how RockStep’s “Hometown America” investment strategy and vertically integrated structure have helped them thrive through changing markets, and why the company’s success begins with hiring for cultural alignment rather than skill alone.
If you are passionate about leadership, culture, and the values that fuel great Texas businesses, this episode offers powerful lessons on how intentional leadership can transform an organization from the inside out.
