This episode is inspired by Man Repeller’s article on Bon Appétit’s test kitchen YouTube channel and Claire Saffitz’s success. Our conversation dives into what it means to be authentic, the value of authentic content on social media, removing fear, and connecting with people.
Links in this episode:
* Roc Girl Gang on Instagram (https://www.instagram.com/rocgirlgang/)
* Hypebooth on Instagram (https://www.instagram.com/hypebooth/)
* Sir Rocha Says on Instagram (https://www.instagram.com/sirrochasays/)
* Plann Instagram Scheduling Tool (https://www.plannthat.com/)
* Man Repeller: How Bon Appétit Became a YouTube Sensation—and Why Claire Saffitz Is the Perfect Star (https://www.manrepeller.com/2019/10/how-bon-appetit-became-a-youtube-sensation-and-why-claire-saffitz-is-the-perfect-star.html)
