Katherine Druckman and Doc Searls talk to Kyle Rankin about his new book for aspiring authors, discuss the publishing process, self-discipline, marketing, and share their expertise from their decades as authors.
Notes:
[00:01:04] Intro to Kyle's new book, "How To Write A Tech Book."
[00:04:52] Vetting your idea and pitching to a publisher
[00:09:24] On self-publishing vs. traditional publishers
[00:12:27] Print on-demand
[00:15:05] Market research and publishers
[00:18:03] Co-authoring vs solo authoring
[00:20:43] The Cluetrain Manifesto and The Intention Economy
[00:24:05] Return from social media to blogging and longer-form writing
[00:27:30] Marketing and promotion
[00:31:19] Find us at Defcon!
[00:44:13] Formatting code and technical content
[00:48:14] LaTeX and layout
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Special Guest: Kyle Rankin.
