For generations, teachers have been using Scholastic Reading Club to help their students foster a lifelong love of reading. Judy Newman, President of Scholastic Reading Club, joins us to talk about the unique business, its book-selection process, and her team of book-loving editors. We’re also joined by teacher-customer turned employee Carol Levine; Editorial Director David Allender; and Reading Club Teacher Advisor Beth Prince.
Guests:
- Judy Newman. President, Reading Club and E-Commerce. Judy oversees Scholastic Reading Club, the company's school-based book distribution channel which has been a treasured tradition for teachers and students since 1948. Scholastic Reading Club reaches more than 1 million teachers and 26 million children in classrooms nationwide every year. The Club's e-commerce platforms on Scholastic.com made Internet Retailer’s Hot 100 list in 2009. In 1999, Judy created Scholastic Reading Club's ClassroomsCare initiative, which helps children understand the value of reading and giving. Scholastic donates up to 1 million books to children in need when students in each participating classroom read 100 books. Judy also oversaw the development of Clubs Ordering On-Line (COOL), a service that allows teachers to submit Reading Club orders via the Internet, and Parent COOL, which enables families to submit book orders to their teachers online. Judy also currently serves as Chairman of the Board of Reach Out and Read.
- Carol Levine, Director of Special Events
- David Allender, Editorial Director, Scholastic Reading Club
Beth Prince, Kindergarden teacher at Hearst Elementary School in Washington, D.C., and Scholastic Reading Club Teacher Advisor.
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