Ethical marketing is a vital ingredient to a workplace where everyone feels good about themselves. The alignment of values, purpose, and how the organisation treats its suppliers and customers can be a big contributor to workplace happiness.
Simon Batchelar is the author of Reframing Marketing, and has been a marketing mentor for the past 20 years. Simon has a unique perspective on ethical marketing, and believes that marketing should align with the values of the company. This means it’s not good enough simply to talk the talk – organisations must put into practice the values they espouse.
Links
Reframing Marketing (https://reframingmarketing.com) – Simon’s book
Scientific Advertising (https://uk.bookshop.org/p/books/scientific-advertising-claude-c-hopkins/340965?ean=9781636370026), by Claude C Hopkins
The Century of the Self (https://www.youtube.com/watch?v=eJ3RzGoQC4s) – Adam Curtis documentary
Sustainable Marketing: How to Drive Profits with Purpose (https://uk.bookshop.org/p/books/sustainable-marketing-how-to-drive-profits-with-purpose-michelle-carvill/1376208?ean=9781472979131), by Michelle Carvill, Gemma Butler, and Geraint Evans
Can Marketing Save the Planet? (https://www.canmarketingsavetheplanet.com)
The Ethical Move (https://www.theethicalmove.org)
