Empathy is the first step in "Design Thinking" because it is a skill that allows us to understand and share the same feelings that others feel. Multiple creative solutions with variations in design strategy result in the change of customer behavior, and so this process follows design thinking and strategic planning for better user experience. In this episode, we interact with a creative mind, Tanu Sinha, the Design Director at PepsiCo. She shares her journey and experiences of being a designer, and passion for brands and skillset development. She also talks about agility in design and the importance of practicing empathy. You can connect with Tanu on twitter @tanusinha. Don't forget to subscribe to our show and share your comments on ads@avantika.edu.in.
