When most people think about a book launch, they think about an external book launch—a hard launch to the masses. As you consider your external book launch approaches, remember to reflect on your target audience and niche, niche, niche! An external book launch is always exciting, but think about how exciting it could be with a capsule podcast as a companion! You could use it as a tool to help your internal launch team externally promote your book. You could use it as a taste tester ...
