In this enlightening episode of the Wytlabs podcast, Daniel Molnar, co-founder of Donavelli, shares his journey from a university student to pioneering the niche of creator merchandise. Starting as a small college clothing brand, Donavelli evolved into a unique service that designs and markets custom merchandise for creators, targeting influencers with mid-sized followings. Daniel discusses the challenges and breakthroughs in marketing and product development that have defined his entrepreneurial path. He emphasises the importance of passion, adaptation, and direct collaboration with creators to build brands that extend beyond the digital space into lasting retail success.
