Having always watched the automotive from the outside as a coordinator in the Royal Enfield community (2012 - 2017) and then as co-Founder of the Road Trips Co which was in partnership with an automotive major in 2018; there were a few marketers I had always longed to work with. Pallavi is one of those distinguished marketing leaders who has worked in making luxury cars even more aspirational to the difficult and discerning Indian buyer.
For someone who was inspired by a poster her mother gave her when she was a little girl, this podcast is about the journey to becoming a 'lioness' hearted soul on two wheels (and four!)
About Pallavi Singh
Pallavi is a passionate and pioneering senior business and marketing professional who has worked in leadership positions with iconic global brands such as BMW, MG Motor & Harley–Davidson. She has spent over 15 years in building bridges between art and science to create best–in–class digital first and marketing roadmaps for the premium market segment. While her areas of impact have been building brands, MarTech, digital & customer experience; she believes in an integrated, KPI and business led approach to marketing.
In her career thus far, Pallavi has won many awards and recognitions including the Corporate Business leader award by World Association of Women Warriors, Top 50 Indian women in marketing by Brand Illustrated magazine and Most powerful influencers by Adgully.
Pallavi has now shifted focus to driving impact projects and initiatives for brands start-ups & non-profits. She serves as an advisor to the Giri Foundation and her new abode online is Pallavi on a Break.
Episode Notes
For the complete episode notes and links to the marketing campaigns mentioned by Pallavi Singh, checkout the reltoK website
Hosted on Hubhopper Studio
