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Description

Christine Balatbat is a customer experience officer in JG Summit Holdings Inc., one of the biggest conglomerates in the Philippines. A normal weekday for her is moderating research studies, synthesizing qualitative data and communicating findings to stakeholders. Over her 7-year career she became the UX research manager of OLX Philippines, did experience design for On-Off Group, and co-founded UXPH in 2014.

In this episode, we talk about UX research in an agency, product company, and conglomerate, specialising as a user researcher, how to communicate user research results, and so much more.