From the Archive: Recorded virtually on April 4, 2022 for Winter Institute 2022 (Snow Days)
A well-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments. We will discuss how active brand management takes a valuable asset that may be largely underused and turns it into a powerful competitive advantage.
Additional bookstore education resources can be found at www.bookweb.org.
Theme song by Constant Companion
