Bookstore crawls are a fun and effective way to build buzz, boost sales, and strengthen community ties — but pulling off a successful crawl takes coordination and creativity. In this session, you'll hear from booksellers who've planned crawls of all sizes, from neighborhood strolls to citywide (or even statewide) celebrations. We'll cover logistics like mapping routes, partnering with fellow stores, creating passports or incentives, and working with local media. Learn how to turn your crawl into a signature event that brings customers back long after the final stop.
Recorded February 26, 2026 at Winter Institute 2026 in Pittsburgh, PA.
Additional bookstore education resources can be found at www.bookweb.org.
Theme song by Constant Companion
