Sue is an internationally recognized fragrance expert. Born in South Africa she built her career working for blue-chip companies Elizabeth Arden, Lancôme, Tiffany & Co. and consulted for Avon, Burberry, Diane Von Furstenberg before launching Scenterprises, her bespoke fragrance business.
She has won many awards for developing fragrances, and has regularly been featured on television and in the press. She is an inspirational, motivational speaker and an expert witness who advises on fragrances in legal disputes.
Through Scenterprises she works with individuals and celebrities to create bespoke fragrances that form part of your unique identity and with companies to develop fragrances that are a formidable marketing and branding tool.
Listen in as she shares
- How she went from being an actress and singer, to launching Scenterprises, a business that focuses on developing bespoke and personalised fragrances and experiences for people.
- How the trends across retail are 'experiential, interactive, educational, entertaining' events which is what she focuses on in her business under the umbrella Scentertainment.
- How her customers include anyone who wants to create a bespoke fragrance or experience from individuals, companies including Google, American Express, to celebrities and hotels.
- How she develops bespoke fragrances for customers online , taking them through a fragrance journey that analysis their personality, recommends ingredients to them and then creates the finished product for them.
- How our sense of smell is the most powerful of our scents, because it connects memory and emotion and it triggers reactions, and is being used by the Alzheimer's society
- Her involvement with legal disputes across the country
Follow Sue on her website
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