Twitter has been in the news a lot recently following Elon Musk’s acquisition of the company. While Twitter has undergone many changes and faced criticism recently, the platform is still a great place to help your business connect with the media and with your audience. In this episode, Nancy takes a look at some of the reasons you should consider creating a Twitter account and how to use Twitter once your account has been created.  

1:04 – Why you should create a Twitter profile for your business. 

3:44 – Twitter’s demographics.

4:40 – How to create a profile. 

5:52 – How to post. 

6:21 – Content ideas to share on Twitter. 

7:30 – When you should post. 

8:02 – How to view analytics. 

8:10 – How to delete a Twitter profile. 

Links: 

Episode 240: Facebook Basics: https://marshallpr.com/podcast/episode-240-facebook-basics/  

Episode 241: LinkedIn Basics: https://marshallpr.com/podcast/episode-241-linkedin-basics/  

Episode 242: Instagram Basics: https://marshallpr.com/podcast/episode-242-instagram-basics/  

Resources:  

https://thesocialshepherd.com/blog/twitter-statistics#:~:text=Here's%20an%20overview%20of%20Twitter's,year%20olds%3A%2038.5%25%20of%20users 

https://business.twitter.com/en/basics/what-to-tweet.html 

https://sproutsocial.com/insights/best-times-to-post-on-twitter/ 

https://blog.hootsuite.com/how-often-to-post-on-social-media/#:~:text=Twitter%3A%20Post%20between%202%20and,and%205%20times%20per%20week.