It seems so alluring to be able to put a Fortune 500 logo on your agency's website. Many of us dream of the creative things that we can do for these household names.

 

Yet often these big brands end up being bad deals for small agencies. They are time-consuming to sell, difficult to service, and often subject to onerous contractual terms.

 

In this episode, Chip and Gini take a look at the appeal presented by these opportunities, along with the risk that they present.