In this episode, Chip and Gini discuss the practical uses and pitfalls of AI in agency lead generation and business development.

 

They criticize the common misuse of AI for impersonal, high-volume outreach, which often results in off-putting and ineffective communication. Instead, they advocate for leveraging AI as a tool to enhance efficiency in tasks such as creating brand personas, drafting messages, and organizing proposals, while emphasizing the importance of maintaining a human touch in business development.

 

The episode also highlights various AI tools and strategies to support agency growth without compromising personal relationships and quality.