The Covid-19 crisis isn't just a bump in the road for PR and marketing agencies. If you're hoping to weather the storm and see a return to normal later this year, you're likely to be disappointed.
At the same time, there are plenty of opportunities for agencies that look to innovate and adapt. Brad Farris of Anchor Advisors joins Chip to talk about what agencies should be doing right now.
The pair emphasize the importance of not thinking about the present as a "new normal" and instead looking ahead to what will become the norm in the months and years ahead. We're all still feeling our way forward and taking it day by day right now, but eventually we'll come out into a changed environment that agencies will need to handle to secure clients and execute campaigns on their behalf.
