In this episode, Chip talks with Jody Sutter of the Sutter Company, a frequent contributor. They discuss strategies for small agencies, emphasizing the importance of clear positioning and targeted messaging for effective business development.
They highlight the necessity for agency owners to identify their strengths and leverage them, using methods like 12-week sprints to achieve incremental progress. They also address the challenges agencies face when looking for quick revenue boosts and the significance of tapping into existing networks.
