In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the importance of subject matter expertise when using AI for marketing tasks, such as analyzing backlink data. You'll learn why relying solely on AI-generated insights without understanding the underlying data can be risky. Katie and Chris explain why training your team members first, then training your AI, leads to more accurate results and better decision-making. Discover the crucial steps you need to take to ensure your AI is working with you, not against you, and that your marketing efforts are successful.
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