Today’s guest is an incredible marketer that has been behind the success of some top-tier companies including SAP, Google, HP, Accenture, and Time Warner. Her fantastic work earned her a spot in PR Week’s Women to Watch 2020. She has also been recognized as a Top 50 Influence Marketer by Talking Influence and Top Digital Marketer on LinkedIn. Amisha Gandhi is the SVP of Marketing at Tipalti and a member of the UNICEF Speakers Committee. Amisha explains why leaders need to provide both inspiration and strategy, how to foster cross-functional collaboration, and what it takes to build your team’s culture.
Takeaways:
Effective leaders must balance being inspiring leaders with being strategic leaders. They need to break down the inspiration and strategy so their teams have clearly defined goals that the team will feel when a sense of accomplishment from completing.
Finding inspiration at a “boring” company relies on two factors, the impact the company is making in the lives of its end users and the culture of the company. An attractive company culture is one that will nurture employees’ careers holistically.
For example, the marketing team will get inspired first when the CMO lays out their vision with the goals needed to achieve it and secondly, when the members of the team see that by doing their part in the plan, they will learn something new.
When tasking a team with solving a problem or achieving a certain outcome, tell them to imagine that there is no box and allow their creativity to flow into possible new solutions. Your job as a leader is to give them that opportunity and then provide feedback.
Encourage your team members to collaborate cross-functionally with other members of the organization, especially on complex, innovative projects. If possible, set aside budget to fund certain innovative projects to spur creative thinking across the organization.
Most marketers prefer to be told the goal they need to reach and have some level of freedom on how to achieve that goal rather than being told exactly what actions they must take. Find out how your team prefers to approach problems and do what works best for them.
When organizing a meeting for your team, it’s imperative to construct a framework that uses everyone’s time efficiently. The precedents you set in the structure and flow of these meetings will influence the culture of your team, especially if you’re consistent.
Quote of the Show:
“This is a time where I think leaders need to roll up their sleeves and really be in the field with their teams.” - Amisha Gandhi
Links:
Instagram: https://www.instagram.com/amishacooks/?hl=en
Twitter: https://twitter.com/AmishaGandhi
Company website: https://tipalti.com/
Shout Outs:
Simon Sinek
Tiny Habits by BJ Fogg
Brené Brown
Ways to Tune In:
Amazon Music: https://music.amazon.com/podcasts/7334aa0c-702a-47aa-8c55-760fa2cf4dda/the-revenue-driven-cmo
Apple Podcast: https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1638785560
Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17
Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9tb3JlbWFya2V0aW5nLmxpYnN5bi5jb20vcnNz
iHeart: https://www.iheart.com/podcast/263-the-revenue-driven-cmo-99614345/
Listen Notes: https://www.listennotes.com/podcasts/3-minute-marketing-with-chris-mechanic-rdU1oESluqs/
YouTube: https://youtu.be/4m9_njsoWMo
The Revenue-Driven CMO is sponsored by WebMechanix, the performance marketing agency that makes you smarter. Learn more at https://www.webmechanix.com/
The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/
