Join hosts Andrew and Rob in the latest episode as they sit down with Zach Fowle, the Head of Marketing at Arizona Wilderness Brewing Co. This exciting episode was recorded at Arizona Beer Frontier's studio office, and it's a must-listen for beer enthusiasts.
Zach's impressive journalism background includes working for esteemed publications such as Draft Magazine and the New Times. He has also contributed his marketing and story-telling voice to renowned breweries like Four Peaks and Pedal Haus. Furthermore, Zach actively serves on the board of the Arizona Craft Brewers Guild, exemplifying his deep involvement in the industry.
During our conversation, we cover a wide array of topics that are sure to pique your interest. Together we explore cheese and why we need a hot dog cart of cheese and the utilization of AI in marketing. We delve into the puzzling question of why the Cicerone program sometimes receives unwarranted criticism.
Naturally, we couldn't miss the opportunity to dive into Arizona Wilderness' exciting new location on historic McDowell Road. Our conversation even ventures into the unexpected realm of competitive eating, CO2 recapture initiatives, James K. Polk, ArizoNA NA beer, as well as sharing some entertaining stories about fan love/hate mail that all of us have encountered because people have strong feelings about beer and beer culture.
We discuss that while sour beers may be phasing out at larger package breweries, the momentum remains strong at Wilderness. In fact, they are hosting the next iteration of the Terroir Project and are eagerly anticipating the highly awaited Real Wild and Woodsy event in Flagstaff. This event promises to be a fantastic showcase of mixed-fermentation beers that will surely be a treat to Northern Arizona and those that travel north to beat the heat.
Get ready for an audio experience like no other on your platform of choice or tune into Youtube where AI-generated captions add a touch of unpredictable hilarity.
Our next Guild jam is Real Wild and Woodsy
It's Real Wild and Woody reimagined in Flagstaff on June 24, 2023
Tickets are available NOW!
RealWildandWoodsy.com
We asked the fun duo, wetigersukesongs if we could use their version of Minas de Cobres and they graciously agreed. We hope you like it as much as the original. wetigersukesongs can be found here! https://www.youtube.com/user/wetigersukesongs
