Description

When is a social strategy the right way to go and when is SEO the right way? We're joined by Ashley Rector, CEO of Quimby Digital, for a fun convo between agencies about the pros and cons of each of our approaches.

We dive into:

• When we each recommend our clients DON'T use our services
• Tips for SEO best practices on social media
• The best ways to use paid ads and social content for lead generation
• Ashley's unconventional journey to owning an agency
• How much you should spend on ads
• What ROI you can expect from social channels and paid ads
• Creative ways Ashley is using AI for work

Show Notes:

(1:12) Welcome back to The Content Lab! Joining us today is Ashley Rector, founder of Quimby Digital.

(1:42) Ashley shares her pivot from law to creative work and what inspired her to launch her own boutique social media agency.

(5:08) Lindsay and Ashley share hesitations they've heard around the word "agency" and why it carries negative perceptions.

(6:52) SEO in the context of organic social is often overlooked but increasingly important. We also chat about on-platform vs. off-platform SEO.

(10:59) Social media best practices, including testing strategies and optimizing your bio.

(13:20) Balancing platform-specific content with SEO. Why your marketing channels should work together.

(17:22) There is no silver bullet or magical solution. Good marketing takes time, consistency, and investment.

(19:25) Hear it from Quimby Digital and MBE Group: When we know we're not the right fit for a client and how success looks different for every client.

(25:41) How AI is changing agency work and where it still falls short.

(31:22) The value of AI in idea generation and content optimization.

(37:27) Customizing AI tools to better fit your agency's workflow.

(44:49) What does a realistic budget look like for organic and paid social strategy?

(49:17) UGC actors, influencers, and employee generated content... Oh my!

(54:05) How we stay up to date with industry trends and marketing news.

(56:32) The most useful KPIs for tracking ROI and knowing when to evaluate performance. (Spoiler: It's NOT after the first week)

(1:03:05) That's a wrap! We'd love to hear your thoughts about this episode. Find us on our social channels in the links below!

Links:

Harness (2:40)

Customize your ChatGPT (37:39)

Connect with Nora, Heather, and Lindsay:

https://www.linkedin.com/in/noraschlesinger/

https://www.linkedin.com/in/heather-leith/

https://www.linkedin.com/in/lindsay-rios-61875336/

Connect with Ashley:

https://quimbydigital.com/

https://www.linkedin.com/in/arector/

MBE Group:

https://mbe.group/

https://www.facebook.com/mbegroupllc/

https://www.linkedin.com/company/mbegroupllc/

https://www.instagram.com/mbegroupllc/