In the latest episode of The Venue Podcast, we dive into the topic of client gifting strategies for venue owners, emphasizing the balance between thoughtfulness and budget.
Our hope in today’s episode is to inspire venue owners to implement or refine their gifting strategies, ensuring you make a lasting impression on your clients.
Here's a closer look at the insights and tips shared:
Client Gifting as a Dual Purpose Tool: We underscore that gifting is not just an act of kindness but also a strategic marketing move that helps in building stronger relationships with clients and promoting your venue through positive word-of-mouth.
- Nine Creative Gift Ideas:
- Customized Welcome Gift Baskets featuring local treats, personalized notes, and a bottle of champagne.
- Personalized Stationery, useful for wedding planning notes or thank-you cards.
- Regional Wedding Magazine Subscriptions, providing inspiration and local vendor options.
- Spa Gift Certificates for relaxation during the stressful wedding planning process.
- Custom Sketch of Your Venue, a keepsake item for couples to cherish.
- Comprehensive Wedding Planning Books to assist in the organization and planning.
- Personalized Wedding Ornaments, a festive reminder of their special day.
- Monogrammed Items, offering a personal touch that celebrates the couple's union.
- Custom Spotify Playlists, a free and thoughtful way to share music that might resonate with the couple's journey.
- Strategic Gifting Moments:
- Upon Booking: A gesture of welcome and excitement about their decision.
- After the First Planning Meeting: Offering practical items like notepads or stationery.
- During Stressful Milestones: A spa certificate to encourage relaxation.
- Six Months Before the Wedding: Checking in and reminding couples of your support.
- During the Final Walkthrough: Providing vow books as a thoughtful touch.
- One Month Before the Wedding: Focusing on relaxation-focused gifts.
- A Week Before the Wedding: Building excitement with a custom playlist.
- On the Wedding Day: A small, personalized gift as a token of appreciation.
- After the Honeymoon: Sending a framed photo from their wedding day to prolong the joy.
We also recommend the book "Giftology" by John Ruhlin for further inspiration on crafting a meaningful client gifting strategy.
If you’re interested in one on one Venue Consulting with Lindsay, visit her here: https://thelindsaylucas.com/
