As part of ELFA’s Innovation Experience – a year-round initiative to turn innovative thinking into action – this episode of Equipment Finance Matters features a powerful conversation between Deborah Reuben, CEO and founder of TomorrowZone and Jen Martin, Chief Product Officer at LTi Technology Solutions.
Jen shares her unique leadership journey, shaped by her experience as a child of deaf adults, and how it fostered the communication, empathy, and curiosity that fuel her bold approach to innovation. Listeners will gain insights into how Jen embraces experimentation, reframes failure, and makes space for emerging talent in the industry.
You'll also hear how she evolved from a tactical doer to a strategic leader—and why “innovation bacon” is more than just a catchy phrase. Packed with relatable stories and actionable ideas, this episode will inspire you to lead with both vision and vulnerability.
This conversation kicks off ELFA’s special Innovation Series, spotlighting bold ideas and forward-thinking leaders driving meaningful change across equipment finance. Up next: Mark Blais, Chief Information Officer at Channel Partners LLC, explores how leaders can foster sustainable innovation in the finance industry, balancing experimentation with strategic business goals and ensuring security along the way.
P.S. Don’t miss the Innovation Lab Conference and Exhibition, taking place September 8-10 in Denver! It’s your chance to explore what’s next in equipment finance and connect with forward-thinking leaders driving innovation across the industry.
Subscribe to Equipment Finance Matters on Apple: https://podcasts.apple.com/us/podcast/equipment-finance-matters/id1500464877
or Spotify: https://open.spotify.com/show/43fGGQcByxbRTRKhbBfyJk?si=244H1nvDQ4Os5aw6PzmJug&nd=1&dlsi=22b930df245e44cd
