Description

Dawn runs a home bakery near Atlanta, Georgia called Delights By Dawn, where she specializes in alcohol-infused desserts.

In 2014, Dawn left her lucrative career as a trial attorney to pursue baking full-time, and quickly became known for her cupcakes with an extra kick.

Dawn talks about the importance of research, what it takes to scale, how to make yourself memorable, and whether you should quit your day job.

What You’ll Learn

• The importance of specialization
• How to research when starting a business
• What it’s like to sell in a professional football stadium
• Whether you should quit your day job to pursue a business
• What it takes to scale a business
• How to network with other people and pitch your business in 30 seconds
• Which social media accounts to focus on
• The requirements to get a cottage food license in Georgia

Resources

Delights By Dawn

Law Office of Dawn Belisle Facebook Page

Quitter by Jon Acuff

Sugar Showdown, Season 2, Episode 16: Pet Shop Cupcakes

Get full show notes and transcript here: https://forrager.com/podcast/3